Your company careers page. It’s one of the most important aspects for job seekers when deciding to apply to your company. 

What about job boards like Indeed though? Aren’t job seekers going there?

While job seekers are applying for jobs through job boards, our research shows that when it comes to applicants, job boards typically produce quantity over quality. In our 2023 Recruiting Metrics Report, we shared that applicants that come from a careers page are 3.5 times more likely to be hired than an applicant from a job board. 

This is because a candidate who takes the time to research a company and check out their careers page is likely more invested in the role. They don’t just want to see a job opening, they want to know what it’s like working at your company.  

Linkedin reported that candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there. Successfully showing off strong company culture and a great employer brand starts with social proof and what better place than your careers page to highlight employee testimonials? 

Employee testimonials can be a big draw for potential candidates, as they show real employees talking about their real experiences at work. They can also serve as a great way to reach passive candidates. Sure you like your job, but why not work at our company where you’ll LOVE your job! An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead.

So, to help you try and grab those great active and passive candidates, we put together some of our own client’s best employee testimonials. Each has a reason they are great and can offer insights on how to buff up your recruitment marketing.

By the way, if you’re starting your careers page from scratch, be sure to check out this video from our very own Senior Director of People, Natalie Morgan, on building a compelling careers page: 

7-Eleven’s testimonial video shows a fun work environment 

CareerPlug client, 7-Eleven knows how to make the most of their company’s careers page. It includes a section on employee benefits and FAQs. But most importantly, it has a video titled “Why Work at 7-Eleven” that includes various employees sharing about their experience working for the company – all highlighting how much fun they have in their roles. 

One employee, Sandra, shares, “The employees have fun. They like working with each other,” and another employee, Ryan, says, “Some of my best friends work here.” 

It’s also worth pointing out that 7-eleven goes above and beyond when it comes to sharing their employees’ endorsements. They have a video library with employee testimonials that are organized by various topics like company culture, career growth, and impact. 

Snap Fitness testimonials highlight growth and development opportunities 

Providing your employees with professional development opportunities is one of the best ways to retain them. It also helps you attract job seekers that are looking for upward mobility and career advancement. One job seeker we spoke to had this to say regarding what makes them excited to apply to a job: 

“As I am eager to pursue higher goals in my career, I get excited if a job offers a sustainable career path and opportunities for advancement.”

Snap Fitness understands what job seekers value and uses employee testimonials to show them how a career at Snap Fitness can lead to growth. The following testimonials featured on their careers page mention both networking opportunities and working with managers that help train you for future career opportunities. 

Mosquito Hunters’ employee testimonials highlights real people 

Employee testimonials are so powerful, because other people’s opinions mean something to us when making big decisions. Candidates want to hear from real people that they can trust. Mosquito Hunters make sure that job seekers know real employees are giving their testimonials by including their name and using video to echo the testimonials and highlight real people. They go the extra mile in making their testimonials seem real and genuine. This builds trust and strengthens the call to action for potential candidates. 

Romp n’ Roll Employee testimonials show variety of experiences

When it comes to employee testimonials, more is better. The more testimonials you have, the better the potential candidates will understand what it’s like working at your company. Our client Romp n’ Roll does a great job here including 5 employee testimonials. Including photos was also a great call as it helps bridge the gap between a job seeker and employee by showing someone in this role.

These testimonials are in-depth and give job seekers a great overall view of how Romp n’ Roll has affected them both personally and professionally. One of the testimonials is even a video, helping to provide another source of validation. 

The Cleaning Authority shows candidates what it’s really like to work there  

Part of a good careers page is helping people visualize themselves working for your company. The Cleaning Authority boasts genuine testimonials and even includes names, locations, and pictures to make them more personable. 

They also get some bonus points for adding a video that shows some of the day-to-day of an employee. It’s not a testimonial but it gives candidates a real sense of what their job is going to be like.

Hand and Stone Employee testimonial speaks to both candidates and clients

An employee testimonial is great because it provides validation to job seekers. What’s even better? A video testimonial that can work for candidates and clients. Our client Hand and Stone hit the nail on the head with their employee testimonial.

This professionally done video shows candidates what it’s like working for the company. It also shows what clients will experience when going to Hand and Stone. Videos are a powerful and multifunctional tool for building your employer brand. Not only can they live on your career site, but they can also be shared through social media.

Social proof is a huge factor for job seekers when deciding whether or not to apply to your company. If you are a great place to work, your current employees will happily share their experience with others. Sharing those employee testimonials is a great way to boost your careers page, build your employer brand, and ultimately, get more applicants.