7 Ways to Keep Candidates Engaged Throughout the Hiring Process

A great hiring process helps you effectively evaluate candidates and choose the right person for an open role. On the flip side, quality candidates are also evaluating you during this time, so keeping them engaged and invested in your company is important. 

Engaged candidates become hired candidates. So how can you improve candidate engagement in your hiring process?

Tips for keeping candidates engaged: 

  1. Start with a strong job description
  2. Make the application process easy 
  3. Showcase your employer brand
  4. Respond to candidates early and often
  5. Automate interview scheduling 
  6. Keep candidates informed about next steps
  7. Conduct great interviews 

Why candidate engagement matters 

Candidate engagement is a crucial part of an effective hiring process. If you aren’t getting candidates excited about your company and effectively communicating throughout, then you’ll struggle to make the right hires for your team. 

Candidates have more options than ever in the current job market. If someone applies to your company and doesn’t hear back promptly or gets a bad first impression in initial conversations with you, they won’t want to move forward. 

Candidate engagement and the candidate experience go hand in hand. We know from our annual Candidate Experience Report that 81% of candidates say a positive candidate experience has influenced their decision to join a company. 

The candidate engagement tips we’ll share in this article contribute to a more positive candidate experience and can help you get more of your top choice candidates to say yes to your job offers.

Candidate ghosting 

Another big reason to focus on keeping candidates engaged? It can also help you mitigate one of the biggest challenges employers have been facing during recruitment: candidate ghosting

Candidate ghosting refers to when a candidate disappears and ceases communication with an employer during some point of the hiring process. Since 94% of employers have reported experiencing this, it’s likely that it’s happened to you. 

Keeping candidates engaged through the hiring process makes them much less likely to drop out of it. If you are able to establish a connection with them and help them feel more invested in you and your company – even if they decide to move forward with another offer, they will be more likely to keep you informed instead of disappearing without a trace. 

Candidate engagement will ultimately give you more options as it keeps more people in your hiring process. Let’s get into some best practices. 

7 tips for keeping candidates engaged 

1. Start with a strong job description 

Job seekers begin drawing conclusions about a company as early as the job description. For this reason, you need to make sure your job title and description resonate with applicants. Your job post needs to attract top talent and entice them to apply. 

Start by describing the functions of the role accurately. We found that “clearer and more accurate information” in the job description was one of the top improvements job seekers want employers to make in their hiring process. 

Make sure to include benefits and compensation information in your job description. Remember, applicants have a lot of options and are just as busy as you are – they want to spend their time applying to jobs where they’re certain of the salary range, not on jobs where they have to guess what the compensation might be. 

Lastly, don’t list too many qualifications or describe the perfect candidate in too much detail – this could intimidate applicants that may not have the exact experience but would still be good for the role. Think about hiring for growth potential and consider the soft skills that are just as important as the specific qualifications for the role. To learn more about hiring for growth potential, check out this video from CareerPlug’s very own Senior Director of People, Natalie Morgan: 

2. Make the application process easy 

60% of job seekers quit in the middle of filling out applications because of length and complexity. If your application is too long or difficult to complete, you’ll lose great candidates before you ever get the chance to meet them! 

job seekers quit filling out complex applications

To improve candidate engagement early in your hiring process, make it easy to apply to your open role. Don’t make applicants create an account or login to apply, and definitely don’t make them re-enter information like work history if they’ve already attached a resume. 

And though we do recommend two to three pre-screen questions in your application, be sure not to overdo it or ask for any sensitive information. Both of these things could turn applicants off. Lastly, make sure your application is as easy to complete on a mobile device as it is on a computer. 

Remember: the best candidates have the freedom to be choosy – don’t make them jump through hoops to apply for your open role. Curious what job seekers think about your application experience? Click the button below to download our free “Application Grader”. Rate your application and make the necessary changes to keep job seekers engaged. 

3. Showcase your employer brand

In a competitive labor market, keeping candidates engaged means standing out from the crowd and showing job seekers what makes you great. You want candidates in your hiring process to be excited about the prospect of working with you, so you don’t lose them to other opportunities. 

You’ll want to showcase a strong employer brand, or your business’ reputation as a place to work. Your employer brand affects your company’s ability to attract and hire the best employees. You can actively manage your employer brand with employer review sites like Glassdoor and JobSage. Ask existing employees to share their experiences working with you and politely respond to negative comments about your business. 

Natalie Morgan shares her advice, “Stand out; make sure you’re leading with your best foot forward. Help people learn what it’s like to work with you. Look at how you can lead with that as early as possible to help people stay engaged with you throughout.” 

Natalie Morgan quote on candidate engagement

Showcasing your company culture early on is a great way to attract candidates and keep them engaged, especially younger generations. 67% of Gen Z feel that it is important to work for a company that shares their values. 

To lead with your best foot forward in a hiring process, we also recommend building a strong careers page where you can host your open jobs and give job seekers an idea of what it’s like to work for you. Include employee testimonials, photos of your team, and let your core values and culture shine. Plus, we found that a candidate that applies through a company’s careers page is 3.5x more likely to be hired than someone from a job board. 

4. Respond to candidates early and often 

25% of job seekers we surveyed said they ghosted an employer that took too long to respond to them. In a labor market where candidates have more options than ever, if you wait too long to reach out to candidates, they will move on to the next opportunity. 

If you expect candidates to engage with you, it’s important to meet them where they are – and that’s via text messaging. Text messages are opened 4.9x more than email and receive 7.5x more responses than email. Employers who are relying on phone and email alone to engage candidates are putting themselves at a disadvantage in today’s job market. 

As a business owner, we know it’s unrealistic for you to be texting applicants on your phone all day long! That’s why CareerPlug’s applicant tracking system comes with built-in email and text message recruiting tools, so that you can text candidates instantly without ever leaving the software. 

And from the candidate’s perspective, they’ll see a potential employer who is communicative and easy to contact, making them more likely to remain engaged throughout the hiring process. 

Check out this video to see how savvy business owners use text recruiting to communicate with candidates more seamlessly:

5. Automate interview scheduling 

There’s an old rule in dating that says you should wait three days after a date to call someone so that you don’t seem too eager. The opposite is true in hiring. 

You want to reach out to candidates as quickly as possible. A candidate who doesn’t hear from a job they applied to after a few days could have easily found another opportunity, leaving you to play “catch-up” and compete for their attention. An employer that shows immediate interest in a candidate is an employer who receives immediate interest from a candidate.

But we know that as a busy hiring manager, it takes so much time to reach out to applicants, wait to hear back, coordinate schedules, and to reach out again when they don’t respond. Our advice: automate the communication in your hiring process wherever you can so you can be the first to reach your best candidates. 

Autopilot is an automated interview scheduler available in CareerPlug Premium. Autopilot instantly sends your qualified applicants a text (or email if they’ve opted out of texting) with a link to book an interview directly on your calendar. Candidates also receive automatic reminders if they haven’t scheduled their interview yet. 

Automatic interview scheduling keeps candidates engaged early and it’s more convenient for them to interact with too. From the candidate’s perspective, you’ve just made it even easier for them to move forward in your hiring process – it’s win-win! 

Plus, CareerPlug clients that use Autopilot have cut their interview scheduling time by up to 91% and scheduled as many as 8 times more interviews! Here’s what one Autopilot user had to say: 

CareerPlug Autopilot testimonial

6. Keep candidates informed about the steps in your hiring process 

At CareerPlug, we send all candidates a video that explains exactly how our hiring process works. Setting expectations right away is really helpful for candidates and can keep them more engaged during what can sometimes be a long process. 

41% of candidates want to hear about stages/next steps during the initial interview (20% want to know before the interview!). Let candidates know up front what to expect so they can gauge where they are in your hiring process. A candidate that is unsure of what’s next or where they stand will be much more likely to drop out of your process and pursue other opportunities. 

Help candidates feel prepared for interviews by giving them all the information they need to succeed and letting them know who they’ll be interviewing with beforehand. 

7. Conduct great interviews 

An easy interview scheduling process will take you far. Now it’s time to build excitement with candidates with a great interview experience. 

We found that 22% of job seekers have declined an offer because of a negative experience with people in the interview process and the majority of candidates that have ghosted an employer did so after interviewing. 

Imagine this: A candidate is interested enough in the role to speak with you about it, they show up, but are so discouraged by the experience the interviewer provided, that they drop out completely. This is a common, yet totally preventable scenario. As an employer, the interview experience is something you can control that can help you prevent ghosting and get more candidates to say yes to your job offers

Make sure that all hiring managers at your business  are trained to conduct great interviews. This involves being adequately prepared and asking appropriate questions. Interviewers should be present during interviews, create a warm, welcoming environment, and be respectful during all interactions with candidates. 

Summing it all up 

A well-run hiring process should help you make the right hiring decisions consistently. But it’s also important to remember that candidates are evaluating you during this time as well. And since more and more employers are struggling with candidate ghosting and increased competition for talent, keeping candidates engaged during recruitment is essential. 

Start your candidate engagement efforts early with a strong job description and easy application process. Showcase your employer brand online and stand out by sharing your company culture. Prioritize fast communication and automate interview scheduling. Finally, win candidates over by conducting great interviews. 

Keep Candidates Engaged with CareerPlug Premium

Some things just go well together: peanut butter and jelly, french fries and ketchup, and… text recruiting and automated interview scheduling. Try CareerPlug Premium to see how our easy-to-use hiring software can automate candidate communication and keep your most qualified applicants engaged.

GET A DEMO

Recent Posts

Christina Waite

Platform Engineering Manager

Taylor Coleman

Tier 2 Manager

Erin Barlow

Consultant Manager

Sydney Kidd

Tier 1 Manager

Nicolle Gatlin

Manager of Partner Success

Aiden Kinney

Consultant Manager

Mae Beale

Engineering Manager

Polly Schandorf

Engineering Manager

5: AUTOMATE

Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.

LEARN MORE

3: EVALUATE

Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!

LEARN MORE

4: HIRE

Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.

LEARN MORE

2: COMMUNICATE

Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.

LEARN MORE

1: ATTRACT

Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.

LEARN MORE

Brandy Lee

Business Intelligence Manager

Eric Morales

Manager of Account Executives

Zach Garcia

Senior Manager of Operations

Tulay Solak

HR Manager

Tyler Berndsen

Manager of Partnership Account Executives

Ashley Johnson

Senior Manager of Partner Services

Originally from small town in central Texas, Ashley Johnson graduated from Texas State University in 2013 with a degree in Business Administration. She was hired by CareerPlug as a Talent Specialist in 2014, and moved up to ultimately lead the Recruitment Services team. From there, she pivoted to Implementation, and is now the Implementation Manager.

As the Implementation Manager, Ashley and 3 direct reports function as a transition between Sales and Partner Success in helping our clients get set up and established in our software. She spends her free time raising her 2 dogs, playing cornhole, and perfecting the art of charcuterie.

Kayla McCown

Manager of Partner Growth

Ashley Garia

Director of Product Marketing

Canaan Davis

Director of Engineering

Teresa Hall

Director of UX & Product Design

Brad Pilot

Senior Director of Sales

Leslie Chamberlain

Senior Director of Client Experience

Natalie Morgan

Senior Director of People

Andrew Robinson III

Vice President of Product and Engineering

Chris Igou

VP of Business Development

Chris accidentally started a 20-year career in franchising when he was 18 years old and took a job painting houses for College Pro Painters. That job turned into the ownership of his first franchise (a house painting franchise). While at Monmouth College in IL, he operated his business, played on the varsity football team, and studied to become a teacher.

The taste of entrepreneurship and desire to coach others led Chris deeper into franchising, working with a few franchise brands helping them grow their businesses. He lived in the Chicagoland area his entire life until recently moving his family to Austin, TX.

In his free time Chris coaches youth sports, especially youth football, and spends as much time as he can with his wife and 2 children.

Jenny Leman

President

Native to Texas, Jenny graduated from the University of Texas at Austin in 2004 and joined CareerPlug in 2017. She retired her first career path as a Registered Dietitian after 10 years, and has found her true belonging in business operations.

As CareerPlug’s President, Jenny leads all teams to an aligned effort toward achieving our vision. She works to build healthy and scalable internal systems to equip and empower the CareerPlug teams to bring their best for our clients. She loves contributing new ideas and rethinking the status quo. Jenny really connects with the company’s core values, but especially with our intent to “Keep Growing.”

In her non-work life, Jenny enjoys time with her family, playing drums and performing with the Austin Samba School, and finding excuses to be on the lake.

Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

Clint is passionate about helping others succeed and is involved in numerous mentoring programs. He and his wife, Sarah, are also foster parents. Clint enjoys family time, beach volleyball, and outdoor adventures.