If you are trying to strengthen the bond between your company and your community, there’s no better way than giving back. Giving back to the community not only shows local residents that you’re reliable, it also builds trust and credibility. When creating change outside the company, the workplace also changes for the better. You’re building lasting ties within your community and giving employees a common bond and cause.
Giving back allows you to introduce who you are to your community and can breakdown the sometimes cold barriers of a business. Spending a little time or money investing back into the local area can help establish a long term relationship of trust. Strong ties will be forged and can lead to future opportunities. As your company begins to give back and move forward as a maverick of change, other companies will follow suit. Your company could be seen as a leader, an example for creating positive impact. In a company that is trying to connect with the community, giving back is one of the most important (and most decent) strategies to employ.
As a company who establishes change in the community, your company will also be more appealing to top talent. Millennials make up a large fraction of current job seekers, and company culture and giving back are ranked as some of the most important considerations when looking for a job.
Whether you are cleaning a park, volunteering at a shelter, or funding a scholarship, getting involved and giving back to the community as a workplace is beneficial to you as a company, but more importantly it feels really good to do.
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